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Shopify setup has two steps. This page is step 2. Step 1 is How to Ensure Upstack Data Theme App Extension is Enabled.

How do I add the Upstack Data custom pixel in Shopify?

1

Copy the pixel code from Upstack

  1. Sign in to the Upstack dashboard.
  2. In the sidebar, click Onboarding.
  3. Next to Install tracking pixel, click Set up.
  4. If the drawer opens on Storefront tracking, click I’ve turned it on to move to Checkout tracking.
  5. Click Copy code.
2

Open Customer events in Shopify Admin

In your Shopify Admin, click Settings → Customer events. You can also click Open Customer events in the Upstack drawer.Shopify Admin Customer events page with Add custom pixel option
3

Add the custom pixel

  1. Click Add custom pixel.
  2. Set the pixel name to Upstack Data Pixel.
  3. Click Add pixel.
Naming the custom pixel in Shopify Admin
4

Set the privacy settings

Set Permission and Data sale on the pixel page. One common setup: How to Set Up Upstack Custom Pixel Privacy Settings.
5

Paste the code and save

  1. Paste the pixel code into the code box.
  2. Click Save.
  3. Click Connect. Paste pixel code, save, and connect in Shopify Customer events
6

Confirm the connection

In the popup, click Connect.Connect button in the Shopify custom pixel confirmation modal

How do I check the custom pixel is connected?

  1. In Shopify Admin, click Settings → Customer events.
  2. Check that Upstack Data Pixel shows Connected. Older installs show UpstackData.
  3. In the Upstack drawer, click I’ve connected the pixel.
Customer events list showing the Upstack Data custom pixel To check events arrive, see Complete Guide to Troubleshooting Your Upstack Data Tracking Pixel.

Do I still need the theme app extension if the custom pixel is connected?

Yes. The theme app extension tracks storefront browsing, and the custom pixel tracks cart and checkout. Turn on both: How to Ensure Upstack Data Theme App Extension is Enabled.

How to Ensure Upstack Data Theme App Extension is Enabled

How to Set Up Upstack Custom Pixel Privacy Settings

Complete How-To Guide for Setting Up the Upstack Data App in Shopify