Skip to main content
Likely cause: The destination’s credentials are missing, incorrect, expired, or revoked — or, for Google Ads, the OAuth connection was interrupted before completion, expired, or was revoked. A destination that never delivered usually has a missing or wrong value; one that was working and stopped usually has an expired or revoked token. Tokens are commonly revoked when someone changes the password on the connected ad account, or when Meta/TikTok rotates tokens after a security event. Other statuses you may see:
  • Unknown — Upstack hasn’t received a delivery result for this destination yet.
  • Inactive — the destination is turned off.
Fix:
  1. Go to Destinations → click the affected destination.
  2. Check that every credential field is filled in with values from the correct account — for Meta, the Pixel ID and Conversions API access token; for other destinations, the token or API key their setup guide describes.
  3. If a token or key expired or was revoked, generate a new one in the destination platform:
  4. Paste the new value into the destination’s credential field and save.
  5. Confirm the destination status changes to Healthy.
  6. Trigger a test event on your store and check the Real-Time Events feed (System → Events Manager) to verify the destination receives it.
  7. For Meta specifically: if you manage multiple Business Managers, generate the token from the account that owns the target Pixel — a token from a different account will cause a permissions error.
Google Ads is the only destination that uses OAuth. To reconnect it, open the destination, click Connect Google Ads, and complete the Google consent screen, granting all requested permissions, including offline access. Pop-up blockers can silently prevent the OAuth window from opening — if clicking Connect Google Ads does nothing, allow pop-ups for app.upstackdata.com.
Still stuck? Contact support@upstackdata.com with your Pixel ID and a description of the issue. We typically respond within a few hours.

Connect a destination

Connect Meta CAPI as your first server-side destination with Upstack Signal.

Why integrations disconnect

Why connections break and how to prevent future disconnections.