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Documentation Index

Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt

Use this file to discover all available pages before exploring further.

  • In Shopify Admin, navigate to Settings → Customer events and select your Upstack Data Custom Pixel.
  • For Permission, choose Not required — the pixel will always run.
  • For Data sale, choose Data collected does not qualify as data sale — the pixel will collect data even when a customer opts out of their data being sold.
  • Click Save.

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Prerequisites

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Key points to remember

When configuring the Upstack Data Custom Pixel in Shopify, several options control consent mode. These settings can have a material impact on your tracking, data quality, and attribution. If you are running cookie consent banners, ensure they are properly configured to get the most accurate data. If Permission: Required is set, the Custom Pixel will not load or track user behavior until the consent banner is accepted.
Privacy regulations vary by jurisdiction. This does not constitute legal advice. We recommend you consult your legal representative to determine which settings are appropriate for your business.

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Configuration steps

1

Sign in to Shopify Admin

Sign in to your Shopify Admin.
2

Open Customer events

  • In the bottom-left of the page, click Settings.
  • In the settings menu, click Customer events.
3

Select the UpstackData Custom Pixel

From your list of pixels, click the UpstackData Custom Pixel.
4

Configure privacy settings

For maximum attribution and data quality, set the following:
  • Permission: Not required
  • Data sale: Data collected does not qualify as data sale
Click Save to update the Upstack Data Custom Pixel privacy settings.
Upstack Data does not sell any data. We are a privacy-first solution and committed to adhering to the regulations for each jurisdiction.
5

Verify the settings are saved

  • Refresh the Custom Pixel page in Shopify Admin and confirm the Permission and Data sale values match what you selected.
  • In the Upstack dashboard, open Event Health and confirm events continue to arrive after the change.