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Session and page analytics help you understand how visitors interact with your store beyond individual events. Sessions group a visitor’s events into a single browsing journey. Page metrics reveal which content engages and which drops visitors off.
Session analytics are especially useful for identifying where visitors disengage. A high bounce rate on product pages paired with strong AddToCart rates on collection pages might indicate your product pages need stronger calls-to-action.

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Session Metrics

A session begins when a visitor loads their first page and ends after 30 minutes of inactivity. All events within that window are grouped under a single session_id.

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Available Session Metrics

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Filtering by Session Properties

You can filter analytics data by session-level attributes to isolate specific visitor segments:
  • Traffic source — utm_source = facebook shows only sessions from Facebook traffic
  • Device type — device_type = mobile isolates mobile browsing behavior
  • Geography — country = US limits to US sessions
  • New vs. returning — is_returning = true shows only repeat visitors
  • Conversion status — session_conversion = converted filters to sessions that resulted in a purchase
Combine session filters with any measure to answer targeted questions:
  • “What is the average session duration for mobile visitors from Facebook who converted?”
  • “What’s the bounce rate for desktop visitors landing on collection pages?”

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Page Metrics

Page analytics aggregate data at the page_path level, showing how individual pages perform across all sessions.

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Available Page Metrics

Time on Page is calculated from the interval between consecutive events. If the visitor’s session ends on a page (no subsequent event), time on page cannot be measured for that visit. These unmeasured visits are excluded from the average.

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Filtering by Page Path

Page analytics support filtering by URL path patterns:
  • Exact match — page_path = /products/classic-tee
  • Starts with — page_path starts with /collections/ shows all collection pages
  • Contains — page_path contains /blog/ shows all blog content

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Common Page Analysis Patterns

Top pages by traffic: Select Page Views and Unique Visitors. Group by page_path. Sort by Page Views descending. Identifies your highest-traffic content. Landing page quality: Select Bounce Rate and Entry Rate. Group by page_path. Filter to pages with high Entry Rate. A landing page with high traffic but high bounce rate needs optimization. Product page engagement: Filter page_path starts with /products/. Select Time on Page, Scroll Depth, and the AddToCart rate. Identifies which product pages drive the most engagement. Content performance: Filter page_path starts with /blogs/. Select Page Views, Time on Page, and Scroll Depth. Longer time on page and deeper scroll depth indicate content that resonates.

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Connecting Sessions to Outcomes

Session and page metrics become most powerful when connected to conversion data:
Bounce rate can be misleading on its own. A blog post with high bounce rate might still be valuable if it drives email signups (Subscribe events). Always consider bounce rate alongside other engagement signals.

Measures & Dimensions

Full reference for all available measures and dimensions.

Attribution Reporting

Understand how conversions are attributed across marketing channels.