How Timezones Affect Your Dashboard
Your timezone setting determines how dates and times appear across Upstack Data:- Date filters — When you select “Today” or “Last 7 Days,” the boundaries are calculated in your configured timezone.
- Charts and reports — Daily metrics roll up at midnight in your timezone, so revenue attributed to “June 1” reflects orders placed between 12:00 AM and 11:59 PM in your local time.
- Event timestamps — Some event views don’t use it: the Event Debugger shows each event’s raw UTC timestamp, the small trend charts in the Events Manager event list group events by UTC day, and some event lists show your browser’s local time.
- Scheduled reports — Any automated reports use your timezone for “daily” boundaries.
Your data is stored internally in UTC for accuracy and consistency. The timezone setting only controls how that data is displayed to you.
Timezone Detection
When you connect Shopify, Upstack reads your store’s timezone and shows it under the Timezone field as Detected from Shopify. The Confirm your timezone step in onboarding saves it as your account timezone. If the dashboard shows times in another timezone, such as US Eastern time for a store in Europe, set Timezone yourself. See Why Does the Upstack Dashboard Show a Different Timezone Than Shopify?Configuring Your Timezone
You can view and change your timezone at any time from the dashboard settings.Where to Find Timezone Settings
You need to be an owner or admin of the Upstack account.- Open your workspace menu and click Settings, or go to app.upstackdata.com/account/settings/account
- Under Workspace, click Business Details
- In the Regional section, locate the Timezone field
- Select your preferred timezone from the list
- Click Save
America/New_York, Europe/London, Asia/Tokyo). You can search by city name or region to quickly find your timezone.
Ad Platform Data and Timezones
When Upstack Data pulls performance data from your connected ad platforms (Meta, Google, TikTok, etc.), each platform reports metrics in the ad account’s configured timezone. Upstack normalizes this data to UTC internally, then displays it in your configured timezone. This means your dashboard shows a unified view regardless of how each ad platform is configured — all metrics appear in your chosen timezone.Common Questions
What happens if I change my timezone?
What happens if I change my timezone?
Changing your timezone updates how existing data is displayed. The underlying data remains unchanged — only the presentation shifts. For example, if you switch from Pacific Time to Eastern Time, an event that appeared at “9:00 PM” will now show as “12:00 AM” the next day.
Should my timezone match my Shopify store?
Should my timezone match my Shopify store?
In most cases, yes. Matching timezones ensures your Upstack revenue reports align with Shopify’s reporting, making reconciliation straightforward. If your business operates across multiple timezones, choose the timezone where most decisions are made or where your headquarters is located.
Does timezone affect attribution?
Does timezone affect attribution?
Timezone affects when conversion windows begin and end. A 7-day attribution window starting “today” uses your configured timezone to determine the boundary. For consistency, keep your timezone setting stable once configured.
Why is my data showing a different date than expected?
Why is my data showing a different date than expected?
This usually happens when your Upstack timezone differs from your ad platform or Shopify timezone. An order placed at 11 PM Eastern on June 1 would appear as June 2 in a Pacific Time dashboard. Aligning your timezone setting typically resolves these discrepancies.
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