Skip to main content
Every destination that receives your enriched events — server-side, browser-side, or both, depending on the destination and its Tracking Method. Click any card for setup guides.

Ad platforms

Meta CAPI

Send conversions and identity-enriched events to Meta via the Conversions API.

Google Ads

Forward purchase conversions to Google Ads with a dedicated Upstack conversion goal.

TikTok

Send funnel events to TikTok via the Events API for conversion-optimized campaigns.

Pinterest

Send conversion events to Pinterest via the Conversions API and Pinterest tag.

Snapchat

Send purchase and funnel events to Snapchat via the Conversions API.

Reddit Ads

Send conversion events to Reddit via the Conversions API.

LinkedIn Ads

Track conversions for LinkedIn Ads with the Insight Tag and click-ID tracking.

Microsoft Ads

Send conversions to Microsoft Advertising via UET and the Conversions API.

AppLovin

Send events to AppLovin Axon for mobile and web campaign optimization.

Outbrain

Send conversion events to Outbrain with click-ID tracking.

NewsBreak

Send conversion postbacks to NewsBreak via click-ID tracking.

Taboola

Send conversion events to Taboola with click-ID tracking.

Email & SMS

Klaviyo

Sync enriched events to Klaviyo and power abandonment flows.

Omnisend

Send customer and order events to Omnisend for email automation.

Sendlane

Send events to Sendlane for email automation.

Loops

Send events to Loops for lifecycle email.

Analytics

PostHog

Send product events to PostHog for analysis.

GA4 (deprecated)

Deprecated. No longer available for new connections; existing GA4 destinations keep forwarding.

Notifications

Slack

Send event notifications to Slack channels via Block Kit templates.

Webhooks

Deliver events to any endpoint via signed webhooks.

All setup guides

Every guide for every destination, so you can jump straight to the step you need. Meta CAPI Overview · Onboarding guide · Configure pixel destination · Set Up Meta Restricted Category Mode · Find pixel dataset ID · Generate CAPI key · Update CAPI key · What is FBC? · Disable Meta Data Sharing · Approve custom events NC Purchase Setup: NC & RC Purchase · NC Purchase: set up metrics · NC Purchase: verify event · NC Purchase: create conversion · NC Purchase: add metrics Google Ads Overview · Onboarding guide · Configure destination · Server-side Conversions API setup · Get conversion ID and label · Create purchase goal · Create goal (alt interface) · Enable primary goal TikTok Overview · Onboarding guide · Configure pixel destination · Find pixel ID · Create pixel ID · Generate API access token · Disable data sharing Klaviyo Overview · Integration and abandonment flows · Onboarding guide · Configure destination · Generate API key Abandonment Flows: Abandonment flows guide · Boost abandonment revenue · How to Enable UTM Tracking in Klaviyo · Clone standard flows · Add exclusion filters Pinterest Overview · Onboarding guide · Configure destination · Find pixel tag ID · Create pixel tag ID · Find advertiser ID · Generate CAPI key · Disable data sharing Snapchat Overview · Onboarding guide · Configure pixel destination · How to Get my Snapchat Pixel ID? · Generate CAPI token · Disable data sharing Omnisend Overview · Onboarding guide · Configure destination · How to Generate your Omnisend API Key Sendlane Overview Loops Overview Reddit Ads Overview · Onboarding guide · Configure pixel destination · Find Pixel ID · Generate CAPI token · Update CAPI token · Remove duplicate pixels AppLovin Overview · Onboarding guide · Configure destination · Find Pixel ID LinkedIn Ads Overview · Onboarding guide · Configure destination · Find Partner ID · Enable click ID tracking Microsoft Ads Overview · Onboarding guide · Configure destination · Find UET Tag ID · Enable CAPI · Enable click ID tracking · Create Event Goals Outbrain Overview · Onboarding guide · Configure destination · Find Marketer ID · Configure click ID tracking Taboola Overview NewsBreak Overview PostHog Overview Other destinations Slack · GA4 (deprecated)