Avg. Active Time: Engaged Time Per Session

Avg. Active Time measures the average time per session where visitors were actively engaged—moving mouse, typing, scrolling—excluding idle periods.

Formula

Avg. Active Time = Total Active Time ÷ Session Count

Formula Components

Metric	Definition
Total Active Time	Sum of active engagement time across all sessions
Session Count	Total number of sessions

Metadata
Type	Duration
Data Source	Upstack Pixel
Aggregation	Average

Example

Sessions averaged 2 minutes 15 seconds of active engagement out of a 3 minute 42 second total duration.

Page Type	Avg. Duration	Avg. Active Time	Active %
Product Pages	2:30	2:10	87%
Blog Posts	4:00	2:45	69%
Checkout	5:15	4:30	86%

How It Works

Active time is measured when the Upstack Pixel detects user interaction signals: mouse movement, keyboard input, scrolling, or touch events. Periods without these signals are classified as idle time and excluded from this metric.

When to Use

Scenario	Action
Low active-to-total ratio	Investigate content engagement or page issues
Comparing page performance	Identify which pages hold attention
Checkout optimization	Ensure checkout flow keeps users active
Content quality assessment	Measure actual reading/interaction time

Metric	Relationship
Avg. Session Duration	Total time including idle
Avg. Idle Time	Time spent inactive
Avg. Interactions	Number of engagement events

See all Session metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics