Avg. Copy Actions: Text Copy Events

Avg. Copy Actions measures how often visitors copy text per session, which can indicate interest in product details, prices, or contact information.

Formula

Avg. Copy Actions = Total Copy Events ÷ Session Count

Formula Components

Metric	Definition
Total Copy Events	Count of text selection and copy actions
Session Count	Total number of sessions

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Average

Example

Sessions averaged 0.8 copy actions per visit, with product pages showing higher copy rates.

Page Type	Sessions	Avg. Copy Actions
Product Pages	5,000	1.4
Contact Page	500	2.1
FAQ	1,000	0.9
Collection Pages	3,500	0.3

How It Works

The Upstack Pixel detects when visitors select and copy text. This behavior often indicates comparison shopping (copying product names or prices), saving contact information, or sharing details with others. It’s a high-intent signal for certain product types.

When to Use

Scenario	Action
High copy on product pages	Visitors may be price comparing—add price match messaging
Contact info copies	Ensure contact info is easy to find/click
B2B product analysis	High copies may indicate evaluation for procurement
Competitor research detection	Unusual copy patterns may indicate scrapers

Metric	Relationship
Avg. Interactions	Total interaction events
Intent Score	Purchase likelihood
Avg. Products Viewed	Product exploration

See all Session metrics →