Avg. Form Focuses measures how often visitors click into input fields per session, indicating engagement with search, forms, and checkout fields.
Avg. Form Focuses = Total Input Focus Events ÷ Session Count
| Metric | Definition |
|---|
| Total Input Focus Events | Count of clicks into search boxes, forms, and input fields |
| Session Count | Total number of sessions |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Average |
Example
Sessions averaged 4.2 form focuses per visit, with checkout showing highest form engagement.
| Page Type | Sessions | Avg. Form Focuses |
|---|
| Checkout | 2,000 | 12.5 |
| Account | 1,500 | 6.8 |
| Product (with options) | 4,000 | 2.1 |
| Search-heavy pages | 2,500 | 8.4 |
How It Works
The Upstack Pixel tracks focus events on input fields, text areas, and select dropdowns. This metric helps understand form engagement patterns and can identify where visitors are attempting to interact with your site.
When to Use
| Scenario | Action |
|---|
| High focuses, low submission | Investigate form abandonment issues |
| Checkout optimization | Reduce required form fields |
| Search usage analysis | Measure how often visitors use search |
| Newsletter signup analysis | Track form engagement vs. completion |
| Metric | Relationship |
|---|
| Avg. Keypresses | Actual typing in fields |
| Avg. Interactions | Total interaction events |
| Avg. Funnel Stage | Checkout progress |
