Avg. Idle Time measures the average time per session where visitors were inactive, which may indicate distraction, confusion, or difficulty finding relevant content.
Avg. Idle Time = Total Idle Time ÷ Session Count
| Metric | Definition |
|---|
| Total Idle Time | Sum of inactive time across all sessions |
| Session Count | Total number of sessions |
| Metadata | |
|---|
| Type | Duration |
| Data Source | Upstack Pixel |
| Aggregation | Average |
Example
Sessions averaged 1 minute 27 seconds of idle time out of a 3 minute 42 second total duration.
| Traffic Source | Avg. Duration | Avg. Idle Time | Idle % |
|---|
| Organic | 3:45 | 1:15 | 33% |
| Paid Search | 2:30 | 0:45 | 30% |
| Social | 4:00 | 2:00 | 50% |
How It Works
Idle time accumulates when the Upstack Pixel detects no user interaction for extended periods. This could indicate the user stepped away, switched tabs, or is reading content without interacting.
When to Use
| Scenario | Action |
|---|
| High idle time on checkout | Simplify checkout flow or add progress indicators |
| Excessive idle on product pages | Review information architecture |
| Social traffic high idle | Check if content matches social ad promise |
| Comparing page performance | Identify confusing or complex pages |
| Metric | Relationship |
|---|
| Avg. Session Duration | Total time including active |
| Avg. Active Time | Time actively engaged |
| Bounce Rate | Sessions with minimal engagement |
