Avg. Idle Time: Inactive Time Per Session

Avg. Idle Time measures the average time per session where visitors were inactive, which may indicate distraction, confusion, or difficulty finding relevant content.

Formula

Avg. Idle Time = Total Idle Time ÷ Session Count

Formula Components

Metric	Definition
Total Idle Time	Sum of inactive time across all sessions
Session Count	Total number of sessions

Metadata
Type	Duration
Data Source	Upstack Pixel
Aggregation	Average

Example

Sessions averaged 1 minute 27 seconds of idle time out of a 3 minute 42 second total duration.

Traffic Source	Avg. Duration	Avg. Idle Time	Idle %
Organic	3:45	1:15	33%
Paid Search	2:30	0:45	30%
Social	4:00	2:00	50%

How It Works

Idle time accumulates when the Upstack Pixel detects no user interaction for extended periods. This could indicate the user stepped away, switched tabs, or is reading content without interacting.

When to Use

Scenario	Action
High idle time on checkout	Simplify checkout flow or add progress indicators
Excessive idle on product pages	Review information architecture
Social traffic high idle	Check if content matches social ad promise
Comparing page performance	Identify confusing or complex pages

Metric	Relationship
Avg. Session Duration	Total time including active
Avg. Active Time	Time actively engaged
Bounce Rate	Sessions with minimal engagement

See all Session metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics