Peak Intent Score: Maximum Purchase Intent

Peak Intent Score captures the maximum purchase intent observed at any point in a session, revealing the moment of highest buying interest.

Formula

Peak Intent Score = MAX ( Intent Score ) per Session

Formula Components

Metric	Definition
Intent Score	Real-time purchase likelihood score (0-100)
MAX per Session	Highest score reached during the session

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Average

Example

Sessions reached an average peak intent of 52/100, even though final intent averaged only 34.

Exit Point	Sessions	Avg. Peak Intent	Final Intent
Checkout	2,000	85	78
Cart	3,000	68	45
Product Page	4,000	42	28
Collection	3,000	25	18

How It Works

Peak Intent Score tracks the high-water mark of purchase intent during a session. Even if a visitor’s intent drops (e.g., they remove items from cart), the peak captures how close they came to converting. This helps identify “almost buyers.”

When to Use

Scenario	Action
High peak, low final intent	Investigate cart abandonment causes
Retargeting “almost buyers”	Target visitors with high peak scores
Checkout friction analysis	Compare peak vs. final at each step
Recovery campaign targeting	Focus on high-peak abandoners

Metric	Relationship
Intent Score	Current/final intent level
Session Score	Overall engagement
Avg. Funnel Stage	How far visitors progress

See all Session metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics