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Documentation Index

Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt

Use this file to discover all available pages before exploring further.

Destinations are the ad platforms and marketing tools that receive your conversion events. Upstack sends events server-side, bypassing browser restrictions and improving match quality. You connect once, and Upstack handles formatting, deduplication, and delivery for each platform.

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Destinations vs sources

  • Destinations receive conversion events (purchases, page views, add-to-carts) from Upstack for ad optimization
  • Sources pull ad spend and performance data into Upstack for unified reporting dashboards
  • Most platforms need both — a destination for conversion tracking and a source for spend data

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Available destinations

Each destination has its own hub page with setup guides, event mapping, troubleshooting, and FAQs. Pick the platforms you use and follow the setup guide on each hub.

Meta CAPI

Connect Meta’s Conversions API for server-side event delivery to Facebook and Instagram Ads.

Google Ads

Send purchase conversions to Google Ads with Smart Bidding-ready conversion goals.

TikTok

Forward events to TikTok Events API with token-based auth and click-ID matching.

Klaviyo

Sync enriched events and profiles to Klaviyo for abandonment flows and email/SMS automation.

Pinterest

Connect Pinterest’s Conversion API for server-side conversion tracking.

Snapchat

Send conversion events to Snapchat’s Conversion API for ad optimization.

Omnisend

Forward events to Omnisend for email automation and customer profile enrichment.

Custom Webhooks

Stream events to any HTTPS endpoint for custom integrations and data warehousing.

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Connect sources for reporting

To see ad spend and ROAS in the Upstack dashboard, connect your ad accounts as sources (data integrations). This pulls spend data into Upstack — it doesn’t affect conversion tracking.

Connect Facebook Ads account

Pull Facebook ad spend into Upstack for unified reporting.

Connect Google Ads account

Pull Google Ads spend into Upstack for unified reporting.

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Next step

Disable existing tracking

Remove redundant browser-side tracking to prevent duplicate conversions.