Where are you headed?
Shopify setup
Install the Upstack app, add the theme extension or custom pixel, and verify your first tracked events.
Event destinations
Forward conversions server-side to Meta CAPI, Google Ads, TikTok, Klaviyo, Pinterest, Snapchat, and more.
Troubleshooting
Fix missing dashboard events, attribution mismatches, duplicate purchases, stale data, and disconnected destinations.
Browse the docs
- Shopify setup — app install, theme extension, custom pixel
- Tracking events — custom events, mappings, UTM parameters
- Data sources — ad spend and campaign data from your ad platforms
- Event destinations — Meta CAPI, Google Ads, TikTok, Klaviyo, Pinterest, Snapchat, and more
- Health & Wellness — restricted-category tracking and compliance
- Analytics — attribution reports, measures and dimensions
- Concepts — server-side tracking, identity, enrichment
- Pixel SDK · API · CLI — developer references for the tracking pixel, REST API, and command line
Setting up end to end? Follow the Complete onboarding guide. Stuck? Check the FAQ or contact support.