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Documentation Index

Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt

Use this file to discover all available pages before exploring further.

Managing separate integrations for each ad platform and marketing tool is time-consuming and error-prone. Each integration requires its own setup, schema mapping, and maintenance — and you often end up with inconsistent data and duplicated configuration. Upstack unifies conversion forwarding: one integration captures events from your storefront, and you configure which destinations receive them. Meta, TikTok, Klaviyo, Google Analytics, and webhooks all get the same high-quality, identity-enriched data. Upstack transforms the canonical event schema into each platform’s expected format — so you don’t map events manually per destination.
Turn destinations on or off independently. Start with Meta CAPI, then add TikTok, Klaviyo, or GA4 when ready — no need to reinstall or reconfigure event capture.

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How to set this up

Install on Shopify

Install the pixel to begin capturing events.

Connect a Destination

Add your first destination in the dashboard.

Meta CAPI

Send events to Facebook and Instagram.

TikTok Events API

Forward conversions to TikTok.

Klaviyo

Sync events for email and flow triggers.

Google Analytics 4

Send events to GA4 Measurement Protocol.

Destinations Overview

Conversion API Forwarding

Track Server-Side Events

Improve Meta Match Quality