Formula
Blended Cost per Add to Wishlist = ( Meta Spend + TikTok Spend ) ÷ Blended Add to Wishlists
Formula Components
Example
Your fashion brand ran ads on all three platforms last month:
Dividing Blended Spend ($12,000) by the same 2,400 wishlist additions would give $5.00, a third higher than what Meta and TikTok actually spent per addition.
How It Works
Upstack adds Meta and TikTok spend and divides by the wishlist events those two platforms report. Google Ads doesn’t report wishlist additions, so its spend is left out. In the app the formula reads Meta + TikTok Spend ÷ Add to Wishlists. If you run Google Ads, this metric won’t equal Blended Spend ÷ Blended Add to Wishlists.When to Use
Related Metrics
See all Blended Conversions metrics →