Formula
Blended Cost per Add to Wishlist = Blended Spend ÷ Blended Add to Wishlists
Formula Components
Example
Your fashion brand spent $12,000 across all ad platforms last month and generated 2,400 wishlist additions.How It Works
Blended Cost per Add to Wishlist divides your total advertising spend across Meta, Google, and TikTok by the total add-to-wishlist events attributed to those platforms. This gives you a unified view of how efficiently your combined ad spend drives consideration-stage actions, regardless of which platform generated them.When to Use
Related Metrics
See all Blended Conversions metrics →