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Blended Cost per Application measures how much you spend on average to drive each application submission through your ads across all advertising platforms combined.

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Formula

Blended Cost per Application = Blended Spend ÷ Blended Application Submissions

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Formula Components

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Example

Your recruitment campaign spent $12,000 across all ad platforms last month and generated 480 job applications. At $25 per application, you can evaluate whether your cross-platform recruitment advertising is cost-effective compared to industry benchmarks or your target acquisition costs.

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How It Works

Blended Cost per Application aggregates total advertising spend from Meta, Google, and TikTok, then divides by the total number of application submissions attributed to those platforms. This provides a unified view of application acquisition efficiency across your entire paid media mix.

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When to Use

See all Blended Conversions metrics →