Blended Application Submissions Value: Total Application Value

Blended Application Submissions Value measures the total assigned monetary value of application form completions attributed to your advertising across all connected ad platforms.

Formula

Blended Application Submissions Value = SUM ( Application Value ) ACROSS All Channels

Formula Components

Metric	Definition
Meta Application Submissions Value	Assigned value of application events from Meta ads
Google Application Submissions Value	Assigned value of application events from Google ads
TikTok Application Submissions Value	Assigned value of application events from TikTok ads

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Platform	Applications	Avg Value	Total Value
Meta Ads	450	$150	$67,500
Google Ads	600	$125	$75,000
TikTok Ads	300	$150	$45,000
Blended Total	1,350	$139	$187,500

Platform

Applications

Avg Value

Total Value

Meta Ads

450

$150

$67,500

Google Ads

600

$125

$75,000

TikTok Ads

300

$150

$45,000

Blended Total

1,350

$139

$187,500

How It Works

Blended Application Submissions Value aggregates the assigned monetary value of all application form completions attributed to your advertising across Meta, Google, and TikTok. Application values are typically set when configuring conversion events in each ad platform, representing the estimated worth of a completed application (e.g., loan application value, job applicant value, or insurance quote value).

When to Use

Scenario	Action
Measuring lead generation ROI	Compare total application value against ad spend
Evaluating platform efficiency	Identify which platforms drive highest-value applications
Optimizing high-value campaigns	Focus budget on campaigns generating the most application value
Calculating value-based CPA	Divide application value by applications for average value per lead

Metric	Relationship
Blended Application Submissions	Count of applications; this metric shows their value
Blended All Conversions Value	Broader metric including value from all conversion types
Blended Leads	Related lead generation count metric

Metric

Relationship

Blended Application Submissions

Count of applications; this metric shows their value

Blended All Conversions Value

Broader metric including value from all conversion types

Blended Leads

Related lead generation count metric

METRICS

Blended Application Submissions Value: Total Application Value

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics