Formula
Blended Completed Registrations Value = Meta registration value + TikTok Completed Registrations Value
How it works
A registration only has a value if a value was sent with the registration event to Meta or TikTok. The platforms add up those values for the registrations they attribute to your ads, and Upstack imports the totals.
Google Ads doesn’t contribute, for the same reason it’s missing from Blended Completed Registrations: Upstack doesn’t import a per-action registration value from Google.
Each ad account reports in its own currency. Upstack converts every row to your reporting currency at the rate for that day before summing, so accounts in different currencies add up correctly.
Worked example
A language-learning app sends a value of 4 with every free account registration, its estimate of what an account is worth before any purchase. One ad account bills in US dollars and one in euros:
The TikTok row converts at that day’s rate (1.08 in this example). Average value per registration is 4,576 ÷ 1,120, about 4.09 in USD, which is higher than the 4 the app sends only because of the currency conversion.
How to interpret it
- Zero usually means no value is being sent. If Blended Completed Registrations is above zero but the value is zero, your registration events carry no value parameter. That’s common and not an error.
- It’s a value you assigned, not revenue. Comparing it with spend tells you how the platforms’ attributed registrations score against your own estimate. It doesn’t measure cash.
- Check the average before trusting the total. Divide by Blended Completed Registrations. If the average drifts while your assigned value hasn’t changed, look at currency mix or at events sending a different value.
Why it can differ from Meta and TikTok’s own reports
- Upstack converts to your reporting currency. The platforms show each account’s own currency.
- Meta results are requested with the attribution window set on your Meta connection (7-day click, 1-day view by default). A different setting in Ads Manager gives different values.
- Only connected ad accounts are included.
FAQ
Why is my registration value zero when registrations aren't?
Why is my registration value zero when registrations aren't?
The registration events reaching Meta and TikTok don’t include a value. The platforms report a value only when one is sent with the event.
Should I use registration value to calculate ROAS?
Should I use registration value to calculate ROAS?
Only if the value reflects real expected revenue. A placeholder value produces a ROAS-like number that says more about the placeholder than about the ads.
Which currency is the value shown in?
Which currency is the value shown in?
Your reporting currency, converted at each day’s historical rate.
Related metrics
See all Blended Completed Registrations metrics →