Subscription CM1 %: Subscription Gross Margin Rate

Subscription CM1 % measures the gross margin rate on subscription orders—what percentage of subscription revenue remains after product costs.

Formula

Subscription CM1 % = Subscription CM1 ÷ Subscription Revenue × 100

Formula Components

Metric	Definition
Subscription CM1	Gross margin from subscription orders
Subscription Revenue	Revenue from subscription orders

Metadata
Type	Percentage
Data Source	Shopify, Upstack Costs
Aggregation	Ratio

Example

Your Shopify store has $10,800 subscription CM1 on $18,000 subscription revenue.

Component	Value	Calculation
Subscription CM1	$10,800	Gross margin
Subscription Revenue	$18,000	Revenue
Subscription CM1 %	60%	$10,800 ÷ $18,000

How It Works

Subscription CM1 % shows product-level margin efficiency for subscriptions. Compare to overall CM1 % to understand if subscription orders are more or less profitable at the gross margin level.

When to Use

Scenario	Action
Margin comparison	Compare subscription vs one-time margins
Pricing analysis	Evaluate subscription discount impact
Product selection	Optimize products offered in subscriptions
Profitability tracking	Monitor subscription program health

Metric	Relationship
CM1 %	Overall gross margin rate
Subscription CM1	Absolute margin
Subscription CM2 %	After fulfillment

See all Contribution Margin metrics →