Subscription CM2 %: Subscription Variable Margin Rate

Subscription CM2 % measures the variable margin rate on subscription orders—what percentage of subscription revenue remains after COGS and fulfillment.

Formula

Subscription CM2 % = Subscription CM2 ÷ Subscription Revenue × 100

Formula Components

Metric	Definition
Subscription CM2	Variable margin from subscription orders
Subscription Revenue	Revenue from subscription orders

Metadata
Type	Percentage
Data Source	Shopify, Upstack Costs
Aggregation	Ratio

Example

Your Shopify store has $8,100 subscription CM2 on $18,000 subscription revenue.

Component	Value	Calculation
Subscription CM2	$8,100	Variable margin
Subscription Revenue	$18,000	Revenue
Subscription CM2 %	45%	$8,100 ÷ $18,000

How It Works

Subscription CM2 % shows the variable margin rate after product and fulfillment costs. This is the most practical margin rate for subscription program analysis.

When to Use

Scenario	Action
Margin comparison	Compare subscription vs one-time CM2 %
Pricing decisions	Ensure subscription pricing sustains margins
Fulfillment optimization	Track impact of shipping changes
Marketing allocation	CM2 % indicates marketing headroom

Metric	Relationship
CM2 %	Overall variable margin rate
Subscription CM2	Absolute margin
Subscription CM1 %	Before fulfillment

See all Contribution Margin metrics →