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Upstack Data captures conversion events on your Shopify store — purchases, add-to-cart events, and page views — and forwards them to every destination you’ve connected, so each ad platform receives the events it needs for attribution and optimization.

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Connecting a destination

  • Meta (Facebook): Connect your Facebook account and select the Meta Pixel you want to use. Once connected, Upstack automatically forwards conversion events to your Meta Ads Manager account. See the Meta CAPI destination guide.
  • Google Analytics (GA4): Connect your Google account and select the GA4 property you want to use. Events are then forwarded to that property automatically. See the GA4 destination guide.
Other platforms (TikTok, Snapchat, Pinterest, Klaviyo, and more) work the same way — connect once from Destinations, and events flow automatically.

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How it works under the hood

Upstack combines client-side pixel tracking with server-side Conversions API forwarding for each destination, which is what keeps tracking accurate despite iOS restrictions and ad blockers. For a deeper explanation, see:

Server-side tracking

How Upstack captures and forwards events server-side.

Conversion API forwarding

How events reach each ad platform’s API.