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Upstack Data captures conversion events on your Shopify store — purchases, add-to-cart events, and page views — and forwards them to every destination you’ve connected, so each ad platform receives the events it needs for attribution and optimization.

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Connecting a destination

  • Meta (Facebook): Enter your Meta Pixel ID and paste a Conversions API access token into the Meta destination. Once saved, Upstack automatically forwards conversion events to your Meta Ads Manager account. See the Meta CAPI destination guide.
  • Google Analytics (GA4): Deprecated. The GA4 destination is no longer available for new connections; existing GA4 destinations keep forwarding. See the GA4 destination guide.
Other platforms (TikTok, Snapchat, Pinterest, Klaviyo, and more) work the same way — connect once from Destinations, and events flow automatically.

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How it works under the hood

Upstack combines client-side pixel tracking with server-side Conversions API forwarding, depending on each destination’s Tracking Method, which is what keeps tracking accurate despite iOS restrictions and ad blockers. For a deeper explanation, see:

Server-side tracking

How Upstack captures and forwards events server-side.

Conversion API forwarding

How events reach each ad platform’s API.