Prerequisites
Before you start, you need:- An active Upstack Data account (sign up)
- Admin access to your Pinterest Business account
- A Shopify store admin account (only required for the data-sharing step)
Onboarding Steps
1
Find and copy your Pixel Tag ID
What is a Pinterest Pixel Tag ID?A Pinterest Pixel Tag ID is a unique identifier assigned to your Pinterest Pixel, which tracks user actions (like page views, add-to-cart, or purchases) on your website. It’s what you use to connect your site activity with Pinterest Ads for measurement and optimization. The ID is a 13-digit number (for example,
2613000000000).2
Find and copy your Advertiser ID
What is a Pinterest Advertiser ID?A Pinterest Advertiser ID is a unique numeric identifier assigned to your Pinterest Business advertising account. It is typically a 12-digit number (for example,
549000000000).3
Generate your Conversion API key
What is a Pinterest Conversion API key (access token)?A Pinterest Conversion API key (access token) is a secure credential that lets your server send conversion events, like purchases or sign-ups, directly to Pinterest. It improves tracking accuracy, attribution, and data security compared to the standard Pixel. The token starts with
pina_ and is roughly 90+ characters long.4
Create and configure the Pinterest destination in your Upstack dashboard
Integrating Pinterest with Upstack Data centralizes tracking, improves attribution, and enables better campaign optimization and reporting.
5
Disable Pinterest data sharing in Shopify
Help guide to complete this step:How to Disable Pinterest Data Sharing →
6
Verify the Pinterest destination is healthy
In your Upstack dashboard, open Destinations and confirm the Pinterest destination shows a Healthy status.Then, in Pinterest Business, open Conversions → Pinterest tag and confirm events are arriving from your Conversions API integration.
Need help?If you encounter issues during setup, contact our support team and we’ll help diagnose the problem.