Meta rows imported before Upstack’s app install mapping was fixed have no install value. Older dates may show no value until Meta data for that period is re-imported.
Formula
Blended App Installs Value = SUM ( App Install Value ) ACROSS All Channels
Formula Components
Example
Your Meta app campaigns generated $15,650 in attributed install value this month. Google and TikTok drove installs too, but neither reports a value for them:How It Works
App install value is determined by the conversion value you assign in each advertising platform. This could represent average lifetime value (LTV), subscription revenue, or in-app purchase estimates. Blended App Installs Value aggregates these values across all platforms to show the total attributed revenue potential from your app acquisition campaigns. In practice the total comes from Meta, which reports a value alongside its app install actions. Don’t divide this metric by Blended App Installs to get value per install: the install count includes Google and TikTok installs that have no value.When to Use
Related Metrics
See all Blended Conversions metrics →