Meta and TikTok rows imported before Upstack’s app install import was fixed have no installs. Google Ads rows only carry installs once Upstack started requesting them from Google. Older dates may show lower totals or no value until data for that period is re-imported.
Formula
Blended App Installs = SUM ( App Install Events ) ACROSS All Channels
Formula Components
Example
Your app campaign drove 2,161 installs in March across platforms:
Blended Cost per App Install divides Meta, TikTok, and Google Ads spend by this total.
How It Works
App installs are counted when a user downloads your mobile app after clicking or viewing an ad. Each platform reports installs based on their attribution window—typically 7 days for click-through and 1 day for view-through. Blended App Installs aggregates these counts to show total acquisition volume across your entire paid media mix. Upstack takes Meta installs from Meta’s app install actions (see Meta App Installs) and TikTok installs from TikTok’sapp_install reporting metric. Both are imported daily and hourly.
Google installs come from the Google Ads API metric metrics.biddable_app_install_conversions. Google doesn’t allow that metric with the hour segment or on ads, so Upstack imports it on daily account, campaign, and ad group rows. Hourly and ad-level Google rows have no install count.
When to Use
Related Metrics
See all Blended Conversions metrics →