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The total number of conversion events attributed to your ads across all advertising channels.

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Formula

Blended Conversions = SUM ( Conversions ) ACROSS all platforms

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Formula Components

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Example

Your advertising drove 3,156 conversions across all channels last month:

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How It Works

Blended Conversions aggregates conversion event counts from each connected advertising platform into a single metric. Each platform tracks conversions based on their pixel or conversion tracking—the metric sums them all for a unified view of total ad-attributed conversions without manual spreadsheet aggregation.

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When to Use

See all Blended Conversions metrics →