Blended Subscriptions: Track Subscription Sign-Ups Across Platforms

Blended Subscriptions measures the total number of subscription sign-ups attributed to your advertising across all connected platforms.

Formula

Blended Subscriptions = SUM ( Subscription Events ) ACROSS All Channels

Formula Components

Metric	Definition
Meta Subscription Events	Subscription sign-ups attributed to Meta Ads campaigns
Google Subscription Events	Subscription sign-ups attributed to Google Ads campaigns
TikTok Subscription Events	Subscription sign-ups attributed to TikTok Ads campaigns

Metadata
Type	Number
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your subscription business generated 549 new subscriptions from Meta and TikTok last month.

Platform	Subscriptions	Ad Spend	Cost per Subscription
Meta Ads	412	$6,180	$15.00
TikTok Ads	137	$2,466	$18.00
Google Ads	Not reported	$5,066	Not counted
Total	549	$8,646	$15.75

Blended Cost per Subscription divides only Meta and TikTok spend by this count, so Google spend is left out.

When to Use

Scenario	Action
Measuring subscription acquisition	Track total subscriptions driven by all ad platforms
Comparing platform performance	See which channels drive the most subscriptions
Forecasting recurring revenue	Multiply subscriptions by average subscription value
Optimizing for LTV	Focus spend on platforms with highest-value subscribers

Metric	Relationship
Blended Trial Starts	Users who started trials before subscribing
Blended Purchases	One-time purchases vs recurring subscriptions
Blended Cost per Subscription	Cost to acquire each subscription

Metric

Relationship

Users who started trials before subscribing

One-time purchases vs recurring subscriptions

Cost to acquire each subscription

Blended Subscriptions