TikTok rows imported before Upstack started importing TikTok trial starts have none. Older dates may show lower totals until TikTok data for that period is re-imported.
Formula
Blended Trial Starts = SUM ( Trial Start Events ) ACROSS All Channels
Formula Components
Example
Your campaigns generated 558 free trial starts across Meta and TikTok last month:How It Works
Blended Trial Starts aggregates trial activation events reported by each connected advertising platform. When a user starts a free trial that’s attributed to an ad within the platform’s attribution window, each platform records a trial start event. This metric sums those events across Meta and TikTok to give you a unified view of trial acquisition performance. Upstack takes TikTok trial starts from TikTok’stotal_start_trial reporting metric (“Trials started (app)”), which counts every app start trial event rather than unique users. TikTok reports trial starts for app events only, so trials started on a website through the TikTok pixel aren’t included. TikTok trial starts are imported daily and hourly.
When to Use
Related Metrics
See all Blended Conversions metrics →