Formula
Blended Trial Starts Value = SUM ( Trial Start Value ) ACROSS All Channels
Formula Components
Example
Your Meta campaigns generated $4,120 in attributed trial value last month. TikTok drove trial starts too, but TikTok reports no value for them:How It Works
Blended Trial Starts Value aggregates the assigned monetary value of free trial activations attributed to your ads. Meta reports a value alongside its trial start actions, based on your configured conversion tracking and assigned event values. TikTok’s reporting API has no trial start value metric and Google has no trial start metric at all, so in practice the total is your Meta value. Don’t divide this metric by Blended Trial Starts to get value per trial: the trial count includes TikTok trials that have no value.When to Use
Related Metrics
See all Blended Conversions metrics →