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Quick check: Go to System → Data Sources in your Upstack dashboard and check the status on the affected platform’s card (Facebook, Google, or TikTok). Likely cause: The ad platform sign-in Upstack uses no longer works, so the card shows Error and syncing has stopped. Meta access expires if it isn’t refreshed, and Google access can be revoked if the authorizing user changes their password or removes Upstack’s access in their Google account. Fix:
  1. Go to System → Data Sources and click the affected platform’s card.
  2. If the status shows Error or Disconnected, click Reconnect.
  3. Sign in with an account that still has access to the ad accounts you want to sync.
  4. Check that your ad accounts are still selected in the Ad Accounts list. If you changed the selection, click Save Changes.
  5. To prevent future issues:
    • Meta: Upstack refreshes access automatically, but if the user’s Facebook password changes or 2FA is reset, a manual reconnection is required.
    • Google Ads: Connect with a dedicated Google account that won’t have its password changed frequently.
  6. If the card shows Pending, no ad account was saved. Select at least one and click Save & Complete Setup.
  7. Upstack checks for updated ad spend every 15 minutes and re-pulls the most recent 2 days on each run. For Meta, a gap longer than 30 days triggers a full re-backfill after you reconnect. If spend for older dates is still missing, contact support.

Still stuck? Contact support@upstackdata.com with your Pixel ID and a description of the issue. We typically respond within a few hours.

Why integrations disconnect

Why connections break and how to prevent future disconnections.

Google Ads connections specifically

Why Google Ads sources disconnect and how reporting is affected.