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Documentation Index

Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt

Use this file to discover all available pages before exploring further.

New to Upstack? Follow the getting started guide for a streamlined onboarding walkthrough.
Quick Summary
  • Create a new Purchase conversion goal named “Purchase - UpstackData” in Google Ads.
  • Configure the goal with a 30-day click-through window and Enhanced Conversions enabled.
  • Set up the Google Ads destination in the Upstack dashboard with your Conversion ID and Conversion Label.
  • Switch the goal to Primary optimization after 4–7 days.

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Prerequisites

Before you start, you need:
  • An active Upstack Data account (sign up)
  • Admin or Manager access to a Google Ads account
  • Permission to create or edit conversion actions in Google Ads
1

Create a New Purchase Conversion Goal

Help guide to complete this step:How to Create a New Upstack Data Purchase Goal in Google Ads →
2

Create and Configure Google Ads Pixel Destination in Upstack Data

Help guide to complete this step:How to Configure Google Ads Pixel Destination in Upstack Data →Where to find your Google Conversion ID and Label:​How to Get Your Google Ads Conversion ID and Label →
3

Enable the Google Ads Upstack Purchase Goal and Switch to Primary Optimization Goal

When creating a new Purchase Goal in Google Ads (Purchase - Upstack Data), we initially will set this as the secondary goal, for observation only. We advise to make this goal Primary after 4-7 days to allow the Goal to become active. All other Purchase goals are then set to secondary when Upstack becomes Primary.
Help guide to complete this step:How to Enable the Google Ads Upstack Purchase Goal and Switch to Primary Optimization Goal →

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Verify the Setup

After completing all three steps:
  • In the Upstack dashboard, navigate to Events Destination at app.upstackdata.com/pixel/event-destinations and confirm the Google Ads destination shows as Healthy.
  • In Google Ads, go to Goals → Conversions → Summary and confirm “Purchase - UpstackData” is listed and (after 4–7 days) marked Primary.
  • Place a test order on your store and check that the conversion appears in Google Ads within 24–48 hours.
Need help?If you encounter any issues during setup or don’t see expected improvements after 10 days, contact our support team with your Google Ads Conversion ID and Conversion Label and we’ll help diagnose the problem.