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New to Upstack? Follow the getting started guide for a streamlined onboarding walkthrough.
Quick Summary
  • Create a new Purchase conversion goal named “Purchase - UpstackData” in Google Ads.
  • Configure the goal with a 30-day click-through window and Enhanced Conversions enabled.
  • Set up the Google Ads destination in the Upstack dashboard with your Conversion ID and Conversion Label.
  • Set the goal as Primary and switch your other Purchase goals to Secondary.
  • Connect Google Ads for server-side delivery, link your events to conversion actions, and make Purchase - Upstack (Server-side) your only Primary purchase action.

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Prerequisites

Before you start, you need:
  • An active Upstack Data account (sign up)
  • Admin access to the Google Ads account
  • Permission to create or edit conversion actions in Google Ads
1

Create a New Purchase Conversion Goal

Help guide to complete this step:How to Create a New Upstack Data Purchase Goal in Google Ads →If your Google Ads account still uses Tools and Settings → Measurement → Conversions instead of the Goals menu, follow this guide instead:How to Create a Purchase Goal in Google Ads Using the Google Ads Tag (Older Interface) →
2

Create and Configure Google Ads Pixel Destination in Upstack Data

Help guide to complete this step:How to Configure Google Ads Pixel Destination in Upstack Data →Where to find your Google Conversion ID and Label:​How to Get Your Google Ads Conversion ID and Label →
3

Enable the Google Ads Upstack Purchase Goal and Switch to Primary Optimization Goal

During onboarding, set Purchase - UpstackData as your Primary purchase goal and switch all other Purchase goals to Secondary. When you set up server-side delivery in the next step, the server-side purchase action replaces it as Primary.
Help guide to complete this step:How to Enable the Google Ads Upstack Purchase Goal and Switch to Primary Optimization Goal →
4

Set Up Server-Side Delivery

Connect Google Ads in Upstack and link your events to conversion actions. Then make Purchase - Upstack (Server-side) your Primary purchase action and set Purchase - UpstackData to Secondary, so only one purchase action drives bidding.Help guide to complete this step:How to Set Up Google Ads Server-Side Conversions API in Upstack Data →

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Verify the Setup

After completing all four steps:
  • In the Upstack dashboard, navigate to Destinations at app.upstackdata.com/destinations and confirm the Google Ads destination shows as Healthy.
  • In Google Ads, go to Goals → Conversions → Summary and confirm that Purchase - Upstack (Server-side) is your only Primary purchase action. If you don’t use server-side delivery, Purchase - UpstackData is the Primary one.
  • Place a test order on your store and check that the conversion appears in Google Ads within 24–48 hours.
Need help?If you encounter any issues during setup, contact our support team with your Google Ads Conversion ID and Conversion Label and we’ll help diagnose the problem.