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Quick Summary
  • In Google Ads, navigate to Goals → Summary and click Edit goals.
  • Open the Conversion action optimization section.
  • Set “Purchase - UpstackData” as Primary and switch all other Purchase goals to Secondary.
  • Click Save.

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Prerequisites

Before you start, you need:

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Importance of this Step

Google Ads bids toward your Primary goals. Do this step during onboarding: setting “Purchase - UpstackData” as the only primary Purchase goal makes it the optimization target, and switching your other Purchase goals to Secondary keeps them in reports without competing for bidding.

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Steps to Switch Your Purchase Goal

1

Sign in to Google Ads

Sign in to Google Ads.
2

Open the Goals summary

In the left-hand menu, navigate to Goals → Summary.Google Ads left menu with Goals and Summary navigation selected
3

Find the Purchase conversions list

On the Goals Summary page, scroll down to the Purchase conversion list.Google Ads Goals Summary page showing Purchase conversion list
4

Open the goal settings

Click Edit goals to open the goal settings panel.Edit goals button in Google Ads conversion settings
5

Expand Conversion action optimization

Click “Conversion action optimization” to expand the section.Conversion action optimization section expanded in goal settings
6

Set Purchase - UpstackData as Primary

Set “Purchase - UpstackData” as Primary.Purchase UpstackData goal set as Primary conversion action
7

Set other Purchase goals to Secondary

Set all other Purchase goals to Secondary.
Ensure only one Primary Purchase conversion goal is active at a time.
Other Purchase goals switched to Secondary statusGoal list showing Purchase UpstackData as Primary with others as SecondaryExample: Purchase - UpstackData is Primary and other Purchase conversions are Secondary
8

Save the changes

Click Save to apply the new settings.Save button to apply goal optimization changes in Google Ads

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Verify the Setup

To confirm the switch was applied:
  • Return to Goals → Summary in Google Ads — “Purchase - UpstackData” should be labelled Primary and all other Purchase goals should be labelled Secondary.
  • Open one of your active Search or Performance Max campaigns and confirm it is optimizing against the new Primary goal.
If the goal still appears as Secondary, refresh the page and re-open Edit goals to confirm the change saved. If issues persist, contact Upstack Data support.