Skip to main content
Quick Summary
  • In the Upstack dashboard, click ”+ New Destination” and select Google Ads.
  • In Google Ads, find your conversion under Goals → Conversions → Summary.
  • Open Tag Setup to reveal your Conversion ID and Conversion Label.
  • Paste both values into the Upstack dashboard and Create Configuration.

​
Prerequisites

Before you start, you need:

​
Configuration Steps

1

Sign in to Upstack Data

Sign in to Upstack Data at app.upstackdata.com.
2

Add a new Google Ads destination

  • In the Upstack dashboard, navigate to Events Destination (app.upstackdata.com/pixel/event-destinations)
  • Click ”+ New Destination” in the top-right corner of the page Add New Destination
  • In the Select a Destination popup, click “Google Ads”
  • Click Next Select Google Ads destinations
3

Find your conversion in Google Ads

  • In a new tab, sign in to Google Ads
  • In the left-hand menu, navigate to Goals → Conversions → Summary Google Ads menu with Goals and Conversions Summary options
Google Ads Conversions Summary PageFind your primary Purchase conversion (usually named “Purchase - UpstackData”) and click to open it.Primary Purchase conversion event in Google Ads Conversions listExample Primary Conversion Event
Note: Your conversion may be named differently. Look for the primary event linked to your purchase conversion.
4

Open Tag Setup to reveal your IDs

On the conversion detail page, scroll down to the Tag Setup section and click “Use Google Tag Manager”.
For a step-by-step walkthrough, see How to Get Your Google Ads Conversion ID and Label →.
Tag Setup section with Use Google Tag Manager optionGoogle Ads displays your Conversion ID and Conversion Label.
  • Conversion ID — starts with AW- followed by 9–10 digits (e.g., AW-123456789)
  • Conversion Label — 11-character alphanumeric string (e.g., ABc1d2EFG3h) Google Tag Manager showing Conversion ID and Conversion Label values
5

Enter your Conversion ID and Conversion Label

Back in the Upstack dashboard:
  • In the Conversion ID field, paste your full Conversion ID from Google Ads (e.g., AW-123456789). The AW- prefix is required.
  • In the Conversion Label field, paste your Conversion Label from Google Ads (e.g., ABc1d2EFG3h). Upstack Google Ads destination form with Conversion ID and Label fields
6

Create the configuration

Click the Create Configuration button to save the setup.Create Configuration button to save Google Ads destination
Success! 🎉 You should see a confirmation message and the Google Ads destination will appear as “Healthy” in your destinations list.
Google Ads destination showing Healthy status in destinations list

​
Verify the Setup

To confirm the destination is working:
  • In the Upstack dashboard, the Google Ads destination should show Healthy status under Events Destination.
  • Place a test order on your store and check Google Ads Goals → Conversions → Summary within 24–48 hours to confirm the conversion is recorded.
If the destination shows Unhealthy or no conversions arrive, double-check that:
  • The Conversion ID starts with AW- and matches the value shown in Google Ads.
  • The Conversion Label was copied without leading or trailing spaces.
  • The conversion action in Google Ads is enabled and not paused.
If issues persist, contact Upstack Data support with your Conversion ID and Conversion Label.