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Documentation Index

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Quick Summary
  • Wait 4–7 days after creating the “Purchase - UpstackData” goal so Google can collect baseline data.
  • In Google Ads, navigate to Goals → Summary and click Edit goals.
  • Open the Conversion action optimization section.
  • Set “Purchase - UpstackData” as Primary and switch all other Purchase goals to Secondary.
  • Click Save.

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Prerequisites

Before you start, you need:

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Importance of this Step

When creating the “Purchase - UpstackData” goal in Google Ads, we initially set it as Secondary for observation only. This allows Google to collect baseline data without disrupting current optimization. After 4–7 days, switching to Primary activates the goal as the optimization target with sufficient data.

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Steps to Switch Your Purchase Goal

1

Sign in to Google Ads

Sign in to Google Ads.
2

Open the Goals summary

In the left-hand menu, navigate to Goals → Summary.
3

Find the Purchase conversions list

On the Goals Summary page, scroll down to the Purchase conversion list.
4

Open the goal settings

Click Edit goals to open the goal settings panel.
5

Expand Conversion action optimization

Click “Conversion action optimization” to expand the section.
6

Set Purchase - UpstackData as Primary

Set “Purchase - UpstackData” as Primary.
7

Set other Purchase goals to Secondary

Set all other Purchase goals to Secondary.
Ensure only one Primary Purchase conversion goal is active at a time.
Example: Purchase - UpstackData is Primary and other Purchase conversions are Secondary
8

Save the changes

Click Save to apply the new settings.

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Verify the Setup

To confirm the switch was applied:
  • Return to Goals → Summary in Google Ads — “Purchase - UpstackData” should be labelled Primary and all other Purchase goals should be labelled Secondary.
  • Open one of your active Search or Performance Max campaigns and confirm it is optimizing against the new Primary goal.
If the goal still appears as Secondary, refresh the page and re-open Edit goals to confirm the change saved. If issues persist, contact Upstack Data support.