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Documentation Index

Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt

Use this file to discover all available pages before exploring further.

Quick Summary
  • In Google Ads, navigate to Goals → Conversions → Summary.
  • Click your Purchase conversion to open its detail page.
  • Scroll to Tag Setup and click “Use Google Tag Manager”.
  • Copy the Conversion ID (AW- followed by 9–10 digits) and the Conversion Label (11-character alphanumeric string).

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Prerequisites

Before you start, you need:

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Steps to Find Your Conversion ID and Label

1

Sign in to Google Ads

Sign in to Google Ads.
2

Open the Conversions summary

In the left-hand menu, navigate to Goals → Conversions → Summary.
3

Open your Purchase conversion

Find and click your “Purchase - UpstackData” conversion (or your existing purchase conversion).
4

Scroll to Tag Setup

On the conversion detail page, scroll down to the Tag Setup section.Tag Setup section
5

Click Use Google Tag Manager

Click “Use Google Tag Manager”.Use Google Tag Manager button
6

Copy your Conversion ID and Conversion Label

Google Ads displays:
  • Conversion ID — starts with AW- followed by 9–10 digits (e.g., AW-123456789)
  • Conversion Label — 11-character alphanumeric string (e.g., ABc1d2EFG3h)
Copy both values, then paste them into your Google Ads destination in the Upstack dashboard (app.upstackdata.com/pixel/event-destinations).Click Create Configuration in the Upstack dashboard to save the setup.

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Verify the Setup

To confirm you copied the correct values:
  • The Conversion ID should match the format AW- + 9–10 digits.
  • The Conversion Label should be exactly 11 characters (letters and digits, no spaces).
  • After saving in the Upstack dashboard, the Google Ads destination should appear as Healthy under Events Destination.
If the destination shows Unhealthy, re-open the Tag Setup in Google Ads to confirm both values were copied without leading or trailing spaces. If issues persist, contact Upstack Data support.