Using UTM tags in dynamic product ads - Upstack Data

Yes, you can use UTM tags in dynamic product ads (DPAs) on Facebook. UTM tags identify the source of traffic to your website or landing page. Adding them to your DPA links lets you track ad performance in Google Analytics or other web analytics tools.

Configuration steps

Create your UTM parameters using Google’s Campaign URL Builder or another UTM generator.
Append the parameters to your DPA link. For example, if your DPA link is https://www.example.com/product/123, the tagged link looks like:
https://www.example.com/product/123?utm_source=facebook&utm_medium=cpc&utm_campaign=dpa
Use the tagged link in your ad creative or ad copy.

With tags in place, your analytics tool can attribute traffic and conversions to the specific campaign, giving you clearer insight into which channels drive results.

UTM parameters for attribution tracking

How Upstack Data uses UTM parameters for attribution.