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  • In the Upstack dashboard, go to Event Destinations and click + New Destination.
  • Select AppLovin Axon.
  • Enter your Pixel ID (Event Key from AppLovin Dashboard).
  • Click Create Configuration and verify the destination shows Healthy.
What this setup enablesSetting up the AppLovin destination in Upstack Data loads the Axon browser pixel on your storefront and attributes conversions against your app campaigns. AppLovin’s Conversions API is not yet generally available in Upstack — the CAPI fields (access token, Enable Conversion API toggle) are hidden in destination setup until then, so there is no token to paste today.

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Prerequisites

Before you start, you need:

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Configuration steps

1

Sign in to Upstack Data

Sign in to Upstack Data at app.upstackdata.com.
2

Open the destination configuration

In the Upstack dashboard, navigate to Event Destinations.Click + New Destination in the top-right of the page.In the Select a Destination popup, click AppLovin Axon, then click Next.
3

Enter your Pixel ID

Fill in the form:
  1. Pixel ID — the Event Key identifier for your Axon pixel. Find this in the AppLovin Dashboard under Account → General → Keys.
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4

Configure optional settings

Enable Browser Pixel — Checked by default to load the Axon pixel on your storefront. Keep it checked unless AppLovin support asks you otherwise; this destination currently tracks through the browser pixel only.Send User Data — Toggle this on to include hashed user data for improved match quality.
5

Create the configuration

Click the Create Configuration button.You should see a confirmation message and the AppLovin destination will appear in your Event Destinations list.
6

Verify the destination is healthy

In the Upstack dashboard, the AppLovin destination card should display Healthy with a green status indicator within 5 minutes.If the status shows Unhealthy:
  • Confirm your Pixel ID is correct (no leading/trailing spaces).