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This destination is deprecated. The Google Analytics 4 connection is no longer available for new setups. Existing connections will continue to function but are not actively maintained.

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Why this was deprecated

Upstack’s Google Analytics 4 destination has been deprecated. We recommend using GA4’s native installation through your Shopify store or Google Tag Manager for analytics tracking.

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Alternatives

For server-side conversion tracking, use the platform-specific destinations that drive ad optimization:

Meta Conversions API

Server-side conversion delivery to Meta Ads.

Google Ads

Server-side conversion delivery to Google Ads.

Custom Webhooks

Build custom integrations with your own analytics pipeline.

See all destinations

Browse the full list of supported destinations.

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Existing connections

If you have an existing GA4 destination configured in Upstack, it will continue to operate. Contact support@upstackdata.com if you need to make changes to your configuration.