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  • Navigate to Event Destinations in your Upstack dashboard.
  • Add a LinkedIn Ads destination with your Partner ID.
  • Verify the destination shows Healthy status after saving.

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Prerequisites

Before you start, you need: LinkedIn tracks conversions through your existing LinkedIn Insight Tag on the storefront. LinkedIn’s Conversions API is implemented in Upstack but not yet generally available — the Conversions API fields (access token, conversion rule IDs) are hidden in destination setup until then, and you don’t need to generate or paste a token today.

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Steps to configure the LinkedIn destination

1

Open Event Destinations in Upstack

Sign in to your Upstack Data dashboard and navigate to Event Destinations from the left sidebar.
2

Add a new destination

Click + Add Destination and select LinkedIn Ads from the destination catalog.
3

Enter your Partner ID

Paste your LinkedIn Partner ID into the Partner ID field.
Your Partner ID is a numeric value (e.g., 123456) found in LinkedIn Campaign Manager → Data → Signals Manager. Ensure there are no extra spaces.
4

Save the configuration

Click Create Configuration (or Save Changes if editing) to save the destination. Upstack loads the LinkedIn Insight Tag on your storefront alongside Upstack’s own event capture.
5

Verify the destination is healthy

In the Upstack dashboard, navigate to Event Destinations. Your LinkedIn destination should display Healthy with a green status indicator within 5 minutes.If the status shows Unhealthy, double-check:
  • Partner ID is correct (numeric, no spaces)
  • Your LinkedIn user has the required permissions

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Configuration fields reference

When LinkedIn’s Conversions API becomes generally available, the setup will also ask for an API Access Token and Conversion Rule IDs — the guides for those are ready in the meantime: How to generate a LinkedIn Conversions API token and How to create LinkedIn Conversion Rules.
Next step: How to enable LinkedIn click ID tracking