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  • Sign in to your Shopify admin at admin.shopify.com.
  • Open Sales channels → Facebook & Instagram → Settings.
  • Under Share data, click Change.
  • Toggle Share data to Off and click Save.
Most causes of duplicate events are because you have more than one Facebook integration active on your site.Disable the Facebook & Instagram sales channel data sharing in Shopify and confirm no other Facebook pixel apps (or theme-injected pixels) are installed.

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Prerequisites

Before you start, you need:
  • Owner or staff access to your Shopify admin with permission to edit sales channels
  • The Facebook & Instagram sales channel installed in Shopify (if it’s not installed, there’s nothing to disable)
  • A configured Meta destination in Upstack Data so the pixel keeps firing after you disable Shopify’s native integration — see How to configure the Meta Pixel destination

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Steps to disable Facebook and Instagram data sharing in Shopify

1

Sign in to Shopify

Sign in to your Shopify admin at admin.shopify.com.
2

Open the Facebook & Instagram sales channel

In the Shopify admin, click Sales channels in the left-hand menu, select Facebook & Instagram, then click the Settings tab.Tip: You can also use the top search bar to jump directly to the Facebook & Instagram sales channel.Shopify admin with Facebook & Instagram sales channel selected
3

Open the Share data settings

On the Facebook & Instagram Settings page, locate the Share data section and click Change.Facebook & Instagram Settings page with Share data section and Change button
4

Toggle off data sharing

Toggle Share data to Off.Share data toggle switched to Off position
5

Save your changes

With Share data now set to Off, click the Save button at the bottom of the page.Save button to confirm Share data changes
6

Verify data sharing is disabled

After saving, the Facebook & Instagram Settings page should now show Share data: Off.Facebook & Instagram Settings showing Share data Off confirmationWithin 24 hours, you should also see duplicate-event warnings clear in Meta Events Manager. If duplicates persist, also check for:
  • Third-party Facebook pixel apps in Shopify
  • Manual pixel code in your theme files (theme.liquid, header snippets)
  • Facebook pixel tags inside Google Tag Manager
Need help?If duplicate events continue after disabling Shopify’s native integration, contact our support team with your Pixel ID and we’ll help diagnose the source.

Configure Meta Pixel destination

Duplicate events troubleshooting

Enable theme app extension

Complete Meta onboarding guide