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  • Navigate to Event Destinations in the Upstack dashboard.
  • Click Add Destination and select Outbrain.
  • Enter your Marketer ID (32-character hexadecimal string from Amplify).
  • Save the configuration and verify the destination shows Healthy.
What is the Outbrain Marketer ID?Your Outbrain Marketer ID (also called OB_ADV_ID or Pixel ID) is a unique 32-character hexadecimal identifier that tells Upstack which Outbrain account should receive your conversion events. Find it in Amplify Dashboard → Settings → Tracking.

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Prerequisites

Before you start, you need:

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Steps to configure the Outbrain destination

1

Sign in to Upstack Data

Sign in to your Upstack Data account at app.upstackdata.com.
2

Navigate to Event Destinations

In the left-hand navigation, click Event Destinations.
3

Add a new destination

Click the Add Destination button in the top-right corner.In the destination picker, select Outbrain from the list of available destinations.
4

Choose whether to load the Outbrain browser tag

Tracking Method is set to Browser + Server by default, which loads the Outbrain browser tag on your storefront alongside Upstack’s own server-side delivery. Keep Browser + Server unless you already load the Outbrain browser tag yourself through Google Tag Manager, your theme, or another app — in that case, switch the Tracking Method to Server and see Server-Only Destinations.Unchecking it does not stop Upstack tracking. The Upstack Pixel keeps capturing events and forwarding them through the Unified Pixel API. Outbrain attributes on the click ID, which Upstack captures either way. See Server-Only Destinations.
5

Enter your Marketer ID

In the Outbrain Marketer ID field, paste your Marketer ID from the Outbrain Amplify dashboard.Example format: 00abc123def456789012345678901234 (32 hexadecimal characters)
Ensure there are no extra spaces before or after the ID. The value should be exactly 32 characters.
6

Configure event settings (optional)

By default, Upstack forwards Purchase, Lead, SignUp, and AddToCart events to Outbrain.High-volume events like PageView and ViewContent are disabled by default to avoid unnecessary API calls — you can enable them if needed for your use case.
7

Save the configuration

Click Create Configuration to save the destination.
8

Verify the destination is healthy

In the Upstack dashboard, navigate to Event Destinations. Your Outbrain destination should display Healthy with a green status indicator within 5 minutes.If the status shows Unhealthy, double-check:
  • The Marketer ID is exactly 32 hexadecimal characters
  • No extra whitespace or special characters
  • The ID matches what you see in Amplify → Settings → Tracking
Remember: Outbrain only attributes conversions when a click ID (obclid) is present. Make sure your campaign URLs include obclid={{ob_click_id}} — see How to configure Outbrain click ID tracking.
Next step: Complete onboarding guide for the full setup walkthrough.