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Quick Summary
  • In the Upstack dashboard, open Events Destination and click + New Destination
  • Select Pinterest from the destination options
  • Enter your Pixel Tag ID, Advertiser ID, and Conversion API key
  • Check the box to enable Pinterest Conversions API
  • Click Create Configuration and verify the destination shows as Healthy

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Prerequisites

Before you start, you need:

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Configuration Steps

1

Sign in to your Upstack dashboard

Sign in to Upstack Data and open the Events Destination page.
2

Add a new Pinterest destination

In the Events Destination page, click + New Destination in the top-right of the page.Add New DestinationIn the Select a Destination popup, click Pinterest, then click Next.Select Pinterest from destination options in popup
3

Choose whether to load the Pinterest tag

Tracking Method is set to Browser + Server by default, which loads the Pinterest tag on your storefront alongside Upstack’s own server-side delivery. Keep Browser + Server unless you already load the Pinterest tag yourself through Google Tag Manager, your theme, or another app — in that case, switch the Tracking Method to Server and see Server-Only Destinations.Unchecking it does not stop Upstack tracking. The Upstack Pixel keeps capturing events and forwarding them through the Conversions API. See Server-Only Destinations.
4

Enter your Pinterest credentials

Fill out the form with the following:
  1. Pinterest Pixel Tag ID — a 13-digit number, for example 2613000000000
  2. Check the box Check to enable sending events via Pinterest Conversions API
  3. Advertiser ID — a 12-digit numeric ID, for example 549000000000
  4. Conversion API key — the access token starting with pina_
The Conversions API checkbox must be selected for server-side tracking to work.
Pinterest destination form with Pixel Tag ID, Advertiser ID, and CAPI key fields
Need help finding these?How to Find Pinterest Pixel Tag ID →How to Generate Pinterest Conversion API Key →How to Find Pinterest Advertiser ID →
5

Create the configuration

Click the Create Configuration button at the bottom of the form.Create Configuration button to save Pinterest destination
Success! 🎉 You should see a confirmation message and the Pinterest destination will appear as Healthy in your destinations list.
6

Verify the destination is sending events

Back in the Events Destination page, confirm that the new Pinterest destination shows a Healthy status.Then, in Pinterest Business, open Conversions → Pinterest tag and confirm that events are being received from your Conversions API integration. New events typically appear within a few minutes after a test purchase or page view.