Blended Application Submissions measures the total count of application form completions attributed to your advertising across Meta, Google, and TikTok combined.
Blended Application Submissions = SUM ( Application Events ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Application Submissions | Application events attributed to Meta Ads campaigns |
| Google Application Submissions | Application events attributed to Google Ads campaigns |
| TikTok Application Submissions | Application events attributed to TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your campaigns drove 1,247 total application submissions across all platforms in February.
| Platform | Applications | % of Total |
|---|
| Meta | 623 | 50.0% |
| Google | 437 | 35.0% |
| TikTok | 187 | 15.0% |
| Blended Total | 1,247 | 100% |
How It Works
Blended Application Submissions aggregates application form completion events from each advertising platform into a single metric. Application events include job applications, loan applications, insurance quote requests, college applications, and other form submissions configured as application goals. Each platform attributes applications based on their own attribution windows and models.
When to Use
| Scenario | Action |
|---|
| Measuring lead generation volume | Track blended applications for total applicant pipeline |
| Comparing platform effectiveness | Break down by platform to optimize budget allocation |
| Calculating cost per application | Divide total spend by blended applications for true CPA |
| Recruitment or lending campaigns | Monitor application flow across all paid channels |
| Metric | Relationship |
|---|
| Blended All Conversions | Broader metric including all conversion types |
| Blended CPA | Blended Spend ÷ Blended All Conversions |
| Blended Leads | Related lead generation metric across platforms |
