Blended View Contents measures the total number of product page views attributed to your ads across all connected advertising platforms.
Blended View Contents = SUM ( View Content Events ) ACROSS All Channels
| Metric | Definition |
|---|
| View Content Events | Individual instances where a user viewed a product page after ad interaction |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
A fashion retailer running campaigns across three platforms sees 8,432 product page views for the week:
| Platform | View Contents | % of Total |
|---|
| Meta Ads | 4,891 | 58.0% |
| Google Ads | 2,654 | 31.5% |
| TikTok Ads | 887 | 10.5% |
| Blended Total | 8,432 | 100% |
How It Works
Blended View Contents aggregates product page view events reported by each advertising platform. When a user clicks an ad and views a product page within the attribution window, that platform counts the event. This metric sums those events across all connected platforms for a unified view of ad-driven product discovery.
When to Use
| Scenario | Action |
|---|
| Measuring product discovery | Compare view contents to site traffic |
| Evaluating top-of-funnel performance | Track ratio of view contents to add to carts |
| Optimizing for awareness | Use to measure which ads drive product browsing |
| Budgeting across platforms | Identify which platforms drive product views |
| Metric | Relationship |
|---|
| Blended Add to Carts | Next funnel stage — shopping intent |
| Blended Purchases | Final funnel stage — completed orders |
| Blended Landing Page Views | Similar metric — any landing page visits |
