Blended Purchases measures the total number of purchase conversions attributed to your advertising across all connected ad platforms.
Blended Purchases = SUM ( Attributed Purchases ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Purchases | Purchase conversions attributed to Meta ads |
| Google Purchases | Purchase conversions attributed to Google ads |
| TikTok Purchases | Purchase conversions attributed to TikTok ads |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your ad campaigns drove 847 purchases across all platforms in March:
| Platform | Purchases | % of Total |
|---|
| Meta Ads | 512 | 60% |
| Google Ads | 268 | 32% |
| TikTok Ads | 67 | 8% |
| Blended Total | 847 | 100% |
How It Works
Blended Purchases aggregates purchase conversions attributed to your advertising across Meta, Google, and TikTok. Each platform reports conversions based on its own attribution model and window, then these values are summed to provide a unified cross-channel view of ad-driven conversions.
When to Use
| Scenario | Action |
|---|
| Measuring total ad-driven conversions | Track overall advertising effectiveness |
| Comparing cross-platform performance | Identify which platforms drive more purchases |
| Calculating blended CPA or ROAS | Use as the conversion count for efficiency metrics |
| Budget allocation decisions | Allocate spend toward higher-converting platforms |
| Metric | Relationship |
|---|
| Blended Purchases Value | Revenue from these purchases |
| Blended CPA | Cost per purchase (Spend ÷ Purchases) |
| Blended ROAS | Return on ad spend using these conversions |
