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Blended Cost per View Content measures how much you spend across all ad platforms to generate one content view event.

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Formula

Blended Cost per View Content = Blended Spend ÷ Blended View Contents

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Formula Components

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Example

Your store spent $5,000 across all ad platforms last month and generated 10,000 content view events.

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How It Works

Blended Cost per View Content divides your total advertising spend across Meta, Google, and TikTok by the total content view events attributed to those platforms. This gives you a unified view of how efficiently your combined ad spend drives product page visits, regardless of which platform generated them.

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When to Use

See all Blended Conversions metrics →