Blended Cost per View Content measures how much you spend across all ad platforms to generate one content view event.
| Metric | Definition |
|---|
| Blended Spend | Total advertising spend across all connected ad platforms |
| Blended View Contents | Total content view events attributed across all ad platforms |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your store spent $5,000 across all ad platforms last month and generated 10,000 content view events.
| Metric | Value |
|---|
| Blended Spend | $5,000 |
| Blended View Contents | 10,000 |
| Blended Cost per View Content | $0.50 |
How It Works
Blended Cost per View Content divides your total advertising spend across Meta, Google, and TikTok by the total content view events attributed to those platforms. This gives you a unified view of how efficiently your combined ad spend drives product page visits, regardless of which platform generated them.
When to Use
| Scenario | Action |
|---|
| Budget allocation | Compare blended cost per view content against platform-specific costs to identify efficiency gaps |
| Funnel optimization | Track how cost per content view changes relative to cost per add-to-cart or purchase |
| Campaign scaling | Monitor if increased spend maintains efficient cost per content view |
| Cross-platform benchmarking | Evaluate overall top-of-funnel efficiency without platform-specific bias |
| Metric | Relationship |
|---|
| Blended Spend | Numerator — total ad spend across platforms |
| Blended View Contents | Denominator — total content view events across platforms |
| Blended Cost per Add to Cart | Downstream efficiency — cost to convert view to cart action |
| Blended ROAS | Revenue efficiency — return on combined ad spend |
