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Blended Initiate Checkouts measures the total number of checkout starts attributed to your ads across all connected advertising platforms.

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Formula

Blended Initiate Checkouts = SUM ( Checkout Initiations ) ACROSS All Channels

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Formula Components

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Example

A DTC brand running campaigns across three platforms sees 1,892 checkout starts for the week:

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How It Works

Blended Initiate Checkouts aggregates checkout initiation events reported by each advertising platform. When a user clicks an ad and starts the checkout process within the attribution window, that platform counts the event. This metric sums those events across all connected platforms for a unified view of purchase intent.

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When to Use

See all Blended Conversions metrics →