Blended Initiate Checkouts measures the total number of checkout starts attributed to your ads across all connected advertising platforms.
Blended Initiate Checkouts = SUM ( Checkout Initiations ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Initiate Checkouts | Checkout initiations attributed to Meta ads |
| Google Initiate Checkouts | Checkout initiations attributed to Google ads |
| TikTok Initiate Checkouts | Checkout initiations attributed to TikTok ads |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
A DTC brand running campaigns across three platforms sees 1,892 checkout starts for the week:
| Platform | Initiate Checkouts | % of Total |
|---|
| Meta Ads | 1,047 | 55.3% |
| Google Ads | 568 | 30.0% |
| TikTok Ads | 277 | 14.7% |
| Blended Total | 1,892 | 100% |
How It Works
Blended Initiate Checkouts aggregates checkout initiation events reported by each advertising platform. When a user clicks an ad and starts the checkout process within the attribution window, that platform counts the event. This metric sums those events across all connected platforms for a unified view of purchase intent.
When to Use
| Scenario | Action |
|---|
| Measuring cross-platform purchase intent | Compare checkout starts to completed purchases |
| Identifying checkout abandonment | Track ratio of initiates to purchases |
| Optimizing for high-intent users | Use to measure bottom-funnel ad effectiveness |
| Budgeting across platforms | Identify which platforms drive checkout activity |
| Metric | Relationship |
|---|
| Blended Add to Carts | Earlier funnel stage — cart additions |
| Blended Purchases | Next funnel stage — completed orders |
| Blended Cost per Initiate Checkout | Efficiency metric — spend per checkout start |
