Blended All Conversions measures the total count of all conversions attributed to your advertising across Meta, Google, and TikTok combined.
Blended All Conversions = SUM ( Conversions ) ACROSS Meta + Google + TikTok
| Metric | Definition |
|---|
| Meta Conversions | Conversions attributed to Meta Ads campaigns |
| Google All Conversions | Conversions attributed to Google Ads campaigns |
| TikTok Conversions | Conversions attributed to TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your advertising drove 2,847 total conversions across all platforms in March.
| Platform | Conversions | % of Total |
|---|
| Meta | 1,423 | 50.0% |
| Google | 987 | 34.7% |
| TikTok | 437 | 15.3% |
| Blended Total | 2,847 | 100% |
How It Works
Blended All Conversions aggregates the total conversion count from each advertising platform into a single metric. Each platform reports conversions based on their own attribution models—purchases, leads, registrations, sign-ups, and other configured goals. The blended total gives you a unified view of ad-driven actions without manual aggregation.
When to Use
| Scenario | Action |
|---|
| Measuring total ad-driven actions | Track blended conversions to see aggregate volume |
| Comparing platform contribution | Break down by platform to see conversion distribution |
| Calculating overall CPA | Divide total spend by blended conversions for true cost per action |
| Executive reporting | Present unified conversion count across all paid channels |
| Metric | Relationship |
|---|
| Blended All Conversions Value | Total monetary value of these conversions |
| Blended CPA | Blended Spend ÷ Blended All Conversions |
| Blended Purchases | Subset counting only purchase conversions |
