Blended New Customer Purchases counts first-time buyers whose purchases are attributed to advertising across all connected ad platforms.
Blended NC Purchases = COUNT ( Purchases ) WHERE customer = new AND attributed = true
| Metric | Definition |
|---|
| Blended Purchases | Total purchase conversions attributed to ads across all platforms |
| customer = new | First-time buyers with no prior order history |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Count |
Example
Your ads drove 847 new customer purchases across all channels in March:
| Channel | NC Purchases | % of Total |
|---|
| Meta Ads | 412 | 48.6% |
| Google Ads | 298 | 35.2% |
| TikTok Ads | 137 | 16.2% |
| Blended Total | 847 | 100% |
How It Works
Blended New Customer Purchases counts first-time buyers whose purchases are attributed to any advertising channel. Upstack identifies new customers by checking order history—if no prior purchase exists, the customer is flagged as new. This metric aggregates new customer conversions across Meta, Google, and TikTok into a single cross-platform view.
When to Use
| Scenario | Action |
|---|
| Measuring acquisition effectiveness | Compare NC purchases across channels to find best prospecting platforms |
| Calculating new customer CPA | Use as denominator: Spend ÷ NC Purchases |
| Evaluating campaign types | Separate prospecting vs retargeting performance |
| Forecasting growth | Project new customer acquisition rates from advertising |
| Metric | Relationship |
|---|
| Blended Purchases | Total purchases (new + returning customers) |
| Blended NC CPA | Cost to acquire each new customer |
| Blended NC ROAS | Revenue efficiency from new customer purchases |
