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Blended New Customer Purchases counts first-time buyers whose purchases are attributed to advertising across all connected ad platforms.

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Formula

Blended NC Purchases = COUNT ( Purchases ) WHERE customer = new AND attributed = true

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Formula Components

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Example

Your ads drove 847 new customer purchases across all channels in March:

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How It Works

Blended New Customer Purchases counts first-time buyers whose purchases are attributed to any advertising channel. Upstack identifies new customers by checking order history—if no prior purchase exists, the customer is flagged as new. This metric aggregates new customer conversions across Meta, Google, and TikTok into a single cross-platform view.

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When to Use

See all Blended Conversions metrics →