Blended Initiate Checkouts Value measures the total monetary value of checkout initiations attributed to your advertising across all connected ad platforms.
Blended Initiate Checkouts Value = SUM ( Checkout Value ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Initiate Checkouts Value | Monetary value of checkout initiations from Meta ads |
| Google Initiate Checkouts Value | Monetary value of checkout initiations from Google ads |
| TikTok Initiate Checkouts Value | Monetary value of checkout initiations from TikTok ads |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your ads drove $47,250 in checkout initiation value this month across all platforms:
| Platform | Initiate Checkouts Value | % of Total |
|---|
| Meta Ads | $28,350 | 60% |
| Google Ads | $14,175 | 30% |
| TikTok Ads | $4,725 | 10% |
| Blended Total | $47,250 | 100% |
How It Works
Blended Initiate Checkouts Value aggregates the cart value at checkout initiation for all conversions attributed to your advertising across Meta, Google, and TikTok. Each platform reports the value based on their own attribution windows and models. This metric represents the total potential revenue from users who started checkout after interacting with your ads.
When to Use
| Scenario | Action |
|---|
| Evaluating checkout intent | Compare initiate checkout value to purchase value to measure drop-off |
| Cross-platform performance | Identify which platforms drive highest-value checkout sessions |
| Budget allocation | Shift spend toward platforms generating more checkout value |
| Funnel optimization | Track checkout intent trends to spot conversion opportunities |
| Metric | Relationship |
|---|
| Blended Initiate Checkouts | Count of checkout initiations; this metric shows their value |
| Blended Purchases Value | Completed purchase value (downstream conversion) |
| Blended Add to Carts Value | Value at cart addition (upstream funnel step) |
