Blended Initiate Checkouts Value: Cross-Platform Checkout Intent

Blended Initiate Checkouts Value measures the total monetary value of checkout initiations attributed to your advertising across all connected ad platforms.

Formula

Blended Initiate Checkouts Value = SUM ( Checkout Value ) ACROSS All Channels

Formula Components

Metric	Definition
Meta Initiate Checkouts Value	Monetary value of checkout initiations from Meta ads
Google Initiate Checkouts Value	Monetary value of checkout initiations from Google ads
TikTok Initiate Checkouts Value	Monetary value of checkout initiations from TikTok ads

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Platform	Initiate Checkouts Value	% of Total
Meta Ads	$28,350	60%
Google Ads	$14,175	30%
TikTok Ads	$4,725	10%
Blended Total	$47,250	100%

Platform

Initiate Checkouts Value

% of Total

Meta Ads

$28,350

60%

Google Ads

$14,175

30%

TikTok Ads

$4,725

10%

Blended Total

$47,250

100%

How It Works

Blended Initiate Checkouts Value aggregates the cart value at checkout initiation for all conversions attributed to your advertising across Meta, Google, and TikTok. Each platform reports the value based on their own attribution windows and models. This metric represents the total potential revenue from users who started checkout after interacting with your ads.

When to Use

Scenario	Action
Evaluating checkout intent	Compare initiate checkout value to purchase value to measure drop-off
Cross-platform performance	Identify which platforms drive highest-value checkout sessions
Budget allocation	Shift spend toward platforms generating more checkout value
Funnel optimization	Track checkout intent trends to spot conversion opportunities

Metric	Relationship
Blended Initiate Checkouts	Count of checkout initiations; this metric shows their value
Blended Purchases Value	Completed purchase value (downstream conversion)
Blended Add to Carts Value	Value at cart addition (upstream funnel step)

Metric

Relationship

Blended Initiate Checkouts

Count of checkout initiations; this metric shows their value

Blended Purchases Value

Completed purchase value (downstream conversion)

Blended Add to Carts Value

Value at cart addition (upstream funnel step)

METRICS

Blended Initiate Checkouts Value: Cross-Platform Checkout Intent

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics